We went through your website, your socials, and your brand. Then we used AI to build video concepts for your customers, your partners, and your organisation. Here are some ideas we think could be genuinely useful. We'd love to know what you think.
"Guiding you through the complex journey of care, to understand, find & fund care, simply, clearly & together." From your families page. Right now that journey is described in text. We think a 60-second film showing exactly what happens when someone reaches out could be a really powerful onboarding tool. Would something like this help drive activation?
"1 in 5 employees are family carers." That's from your employer page. Angela Gibson at TSB says "the business implications of not supporting carers is significant." We think a short film HR directors can send when launching the benefit could help make invisible carers visible. Would your employer clients find this useful?
"On average, advisers realise 10x return on investment with KareHero within the first year." According to your adviser page. We think a short film showing the moment care comes up in a client meeting could help advisers see exactly how this fits into their practice. Worth sharing with your partner network?
"KareHero has helped families find £10.6 million in untapped care funding." Your homepage. And from your insurer page: "1 in 3 do not apply for care funding they are eligible for." We think a short social film bringing that £27,000 average to life could be your most shareable piece of content. Could something like this work for your LinkedIn?
Are these the right ideas? What would your team actually use? What are we missing? We'd genuinely love to hear.
matt@bizarrebunny.co.uk